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Market research of stakeholder perceptions and preferences (in progress)

What we are doing and why

We are undertaking market research to gather information that will help us refine our business systems, improve our regulatory intervention programs, and respond to the needs of key stakeholders. This includes conducting research with:

  1. building practitioners, plumbing practitioners and consumers to understand their communication channel preferences to help us improve the way we interact with them
  2. building and plumbing practitioners who have been involved in our Proactive Inspection Program or Plumbing Audit Program to help us understand their awareness and perceptions of their interactions with these programs and identify opportunities for improvement
  3. stakeholders with whom the VBA has a close working relationship (such as industry bodies and co-regulators) to help us understand their perceptions of the VBA to inform future activities and strategies.

Components 1 and 2 of this research was conducted through online surveys of a sample of building practitioners, plumbing practitioners and building owners in November 2021, and follow-up interviews with several survey respondents to provide a deeper exploration of the individual stories, circumstances and perspectives of experiences they’ve had interacting with us. The third component will be conducted through interviews with stakeholder representatives in April and May 2022.

What we have achieved so far

We engaged a market research company Ernst & Young, trading as EY Sweeney, to conduct this market research. EY Sweeney’s work includes designing surveys and interviews, conducting the surveys and interviews, analysing data from these surveys and interviews and communicating the results to the VBA.

To conduct this market research, the VBA used and disclosed personal information about potential research participants to EY Sweeney.

Privacy statement

A survey participant’s personal information was used and disclosed by the VBA in accordance with this privacy statement and the VBA’s Privacy Policy.

As part of this research, the VBA disclosed the personal information of a sample of building practitioners, plumbing practitioners, building owners, other stakeholders and VBA customers to Ernst & Young (trading as EY Sweeney) to enable EY Sweeney to conduct market research surveys, interviews and prepare a research report on the VBA’s behalf.

The VBA and EY Sweeney have protocols and technical measures in place to securely transfer information between the VBA and EY Sweeney and to store the personal information of survey participants.

EY Sweeney asked research participants a series of questions by conducting online surveys and interviews.

Participation in the research and any information disclosed by a research participant through a survey or interview will not affect a participant’s application, registration or licence with the VBA. EY Sweeney will only report to the VBA the information that research participants provide in an aggregate form that will not personally identify a participant.

The VBA’s Privacy Policy contains information about how you may contact us, access and seek correction of personal information held by the VBA, how you may complain about a breach of privacy, and how we will deal with a privacy complaint.

A research participant may raise any questions or concerns about the VBA’s privacy practices by contacting the VBA Privacy Officer by email.

Further information about EY Sweeney’s privacy policy is available.

Frequently asked questions

Purpose of the research

We are conducting market research to gather information that will help us refine our business systems, improve our regulatory intervention programs, and respond to the needs of key stakeholders.

We are conducting research with:

  • building practitioners, plumbing practitioners and consumers to understand their communication channel preferences to help us improve the way we interact with them
  • builders, building surveyors and plumbing practitioners who have been involved in our Proactive Inspection Program or Plumbing Audit Program to help us understand their awareness and perceptions of their interactions with these programs and identify opportunities for improvement, and
  • stakeholders with whom the VBA has a close working relationship (such as industry bodies and co-regulators) to help us understand their perceptions of the VBA to inform future activities and strategies.

How the research will be conducted

We engaged a market research company Ernst & Young, trading as EY Sweeney, to conduct this market research on our behalf.

EY Sweeney’s work for the VBA includes the design of surveys and interviews, conducting the surveys and interviews, analysing data from these surveys and interviews and communicating the results to the VBA.

The quantitative research with practitioners and consumers was conducted through online surveys of a sample of building practitioners, plumbing practitioners, owner builder applicants, and building owners. There were follow up telephone interviews with several survey respondents to allow a deeper exploration of individual stories, circumstances and perspectives.

The qualitative research on the perceptions of stakeholders will be conducted through interviews.

The fieldwork for quantitative research with practitioners and consumers was conducted in November and December 2021.

Fieldwork for the qualitative research with stakeholders will be conducted in April and May 2022.

EY Sweeney was engaged by the VBA to conduct market research on the VBA’s behalf, which included conducting surveys with building practitioners, building owners, consumers and other stakeholders.

To enable EY Sweeney to conduct the research, the VBA disclosed the email addresses and phone numbers of randomly selected building practitioners, plumbing practitioners, building owners, consumers and other stakeholders to EY Sweeney, so that EY Sweeney could make contact inviting participation in the surveys.

No. Participation in the research is voluntary.

Research results

Information about the research findings will be published on the VBA’s website at an appropriate time in the future.

No. Research participants will not be contacted directly by the VBA or EY Sweeney to inform them of the research findings. Information about the research findings will be published on the VBA’s website at an appropriate time in the future.

Privacy

Yes. We used and disclosed the personal information of selected building practitioners, plumbing practitioners, building owners and stakeholders to EY Sweeney to enable them to conduct the market research for the VBA.

We provided EY Sweeney with the email addresses and first names of randomly selected building practitioners, plumbing practitioners and building owners for the communication channels preferences research. We provided EY Sweeney with the email addresses and first names of building and plumbing practitioners who have been directly or indirectly involved in a proactive inspection or plumbing audit in the 12 months from October 2020. This information was disclosed to EY Sweeney to enable them to send an email to those persons inviting them to participate in the survey.

We also provided EY Sweeney with demographic information about those selected building practitioners, plumbing practitioners and building owners including:

  • gender
  • age group
  • licence or registration type and practitioner class
  • residential postcode

For the survey of building and plumbing practitioners who have been involved in our Proactive Inspection Program or Plumbing Audit Program, we provided information about inspections those practitioners had been involved in including:

  • nature of the work inspected (i.e. building or plumbing work)
  • building class
  • value of the work
  • postcode where the building or plumbing work occurred
  • stage of construction when the building or plumbing work was inspected
  • date of inspection
  • inspection outcome

We provided EY Sweeney with this demographic and inspection information to enable survey results to be analysed by subgroups. Subgroup analysis will enable the VBA to further tailor its processes and services to the needs of different stakeholders. Providing EY Sweeney with the demographic information also means that EY Sweeney didn’t need to ask demographic questions in the survey, shortening the length of the survey.

For the qualitative research with stakeholders, we provided EY Sweeney with the name and contact details of the leader of the stakeholder organisation (for example, the chief executive officer, president or chairperson).

No. Participation in the research and any information disclosed by a research participant through a survey or interview will not affect a participant’s application, registration or licence with the VBA.

The results of this research will be reported to the VBA by EY Sweeney only at the aggregated level. No identifying information about any individual research participant will be disclosed to the VBA by EY Sweeney.

The VBA and EY Sweeney have protocols and technical measures in place to securely transfer information between the VBA and EY Sweeney and to store the personal information of survey participants.

EY Sweeney is bound by an industry code of conduct to maintain the highest level of confidentiality.

The results of this research will be reported to the VBA by EY Sweeney only at the aggregated level, meaning that no identifying information about any individual or stakeholder will be disclosed by EY Sweeney to the VBA or any other person or organisation.

The VBA’s privacy policy contains information about how you may contact us, access and seek correction of personal information held by the VBA, how you may complain about a breach of privacy, and how we will deal with a privacy complaint.

Read the VBA’s privacy policy.

Further information about EY Sweeney’s privacy policy.

You may raise any questions or concerns about the VBA’s privacy practices by contacting the VBA Privacy Officer by email.